Websites. My experience includes updating content on a variety of websites, writing the copy, selecting photography and using content management systems to make the updates and changes on a regular basis. I have worked with teams of experts to determine search engine optimization strategies, finalize keywords, establish pay per click campaigns and work on banner ads and remarketing campaigns.
Websites I have managed:
- The Spa at The Crescent Boutique E-commerce – Updated products and input on the design.
- Rosewood Mansion on Turtle Creek
- Capella Pedregal – Updated photography and content in English and Spanish on desktop and mobile sites.
LANDING PAGES/MICROSITES
Landing pages and microsites were created for special events and promotions. I wrote the content, selected photos, added links and updated information.
- Club and Spa Member Blog – Wrote articles for the members. Evolved from the printed member newsletter.
- Anniversary Site – Developed concept, wrote all content and updated throughout the 25th Anniversary year.
- Crescent Fall Celebration – Updated every year with chef information, menu items, photos, sponsor information and auction items.
- Capella Pedregal Unforgettable Summer Landing Page
- Capella Pedregal Annual Food and Wine Festival
- Capella Suite Life
- Yifat Oren Weddings designed for Capella Pedregal