The key to managing a campaign is having a consistent message released on time through multiple mediums. Through my experience there is typically one major campaign every quarter that is blasted through as many channels as possible.

The channels I have used are:

• E-mail to targeted audience
• Flyer or brochure for sales purposes
• Website, usually with a landing page
• Pay per click
• Public relations
• Social media
• Direct mail on occasion
• Billboards
• Advertising in newspapers, magazines
• E-mail footer message for the property to use
• Online re-marketing campaign

Campaign messages I have worked on:

• Rate promotion for summer business
  Purpose: rate driven offer to drive occupancy on some occasions it included breakfast or stay 2, get 3rd night complimentary
  Results: consistently generates the most reservations during that time frame
  Examples:  Unforgettable Summer, Escape to Capella, Rosewood Escape

• Holidays
  Purpose: drive awareness of activities, events, rates, offers during the festive holiday season
  Results: generates additional revenue during the holiday season and extra public relations exposure and awareness
  Examples:  Festive calendar at Capella Pedregal, Holiday Season activities at Rosewood Crescent Hotel

• Special Event
  Purpose: to sell out the event in order to drive revenue or raise money
  Results: have sold out events, raised money for charity, or generated incremental revenue
  Examples:  Capella Food & Wine Festival (sold out both years), Gingerbread Classes at Rosewood Crescent Hotel (97% full generating incremental revenue), Crescent Spring/Fall Celebration (raise $40,000 for charity)

• Other examples
  Suite promotions, packages or experiences, Month of Romance, 25th Anniversary Celebrations, restaurant or bar launches